Articles tagged with: social media marketing

Coming to Northeast Florida

Photo via Visit Jacksonville

Photo via Visit Jacksonville

One of our social media managers, Amy Ferguson, is moving to Northeast Florida. Which means we will now be helping local businesses in this area with their social media efforts. She’ll be joining a local BNI chapter in the area in hopes to help others grow their businesses along with increase the clientele of Bright Light Solutions. Amy’s role with Bright Light Solutions will be to maintain current clients and cultivate new business within the local community.

Social media marketing is a great way for local businesses to get more exposure, increase their online footprint, connect with the community and create a loyal customer base. The areas Amy will be covering are Jacksonville, St Augustine, Orange Park and surrounding areas in Nassau, Duval, St Johns, Clay and Putnam counties. Who do you know who could use some social media help for their business? Contact Amy today at or 727-410-6230 to schedule your free consultation.

New Location!!

Our newest location has officially launched in the Olympic Peninsula of Washington. Courtney will be managing this location and overseeing efforts in Tampa Bay as well. Hannah and Amy will be running things in Florida while our newest location grows. We will be providing social media marketing services to local businesses in the area. Everything from social media training to full on campaigns geared to attract our client’s target market.

Photo from

Photo from

Courtney has joined the Sequim-Dungeness Valley Chamber of Commerce and a local start-up chapter of BNI to start building momentum. She hopes to be able to hire on social media managers by 2018 to put them in place to run the business on their own by 2020. We strive to help the local community in several ways. One being able to help local businesses build their online footprint, connect with the community and grow sales. Secondly, we hope to create jobs for locals to help them achieve their dreams both financially and beyond. Our third goal is to help build community through participating in non-profit efforts.

If you know of a business in this area who could benefit from some social media help, contact Courtney at

Social Media for Business

What do I say? How do I respond? What is it and why is it important?

Yes, in my experience in social media there are certain questions I get asked over and over again. Each business is different, has a unique target market and message. Just as each business in the same industry is different, so must be our marketing campaigns. The platforms you are active in most depend on your ideal client. And, yes, I do want to help as many people as I can, BUT….I’m not giving away costly information for free. Lesson learned. As any professional in social media will tell you, the questions are constant and the line gets blurry when it comes to sharing information and tips.

So, with that said, there are some strategies that remain the same. A same ‘formula’ to using social media for business. Particularly small, owner-operated businesses who deal directly with the consumer. I plan on writing several blogs in the future that focus on a number of industries like health and wellness, beauty, real estate, business consulting, etc. But for now, I’ve listed some ideas to think about when marketing your business through social media.


No, you don’t have to be on every platform there is out there, just typing that sounds exhausting. But, the ones you are on who appeal to your target market must display the same feel, the same design and same overall message. No, this doesn’t mean copy and pasting posts on different platforms. Each platform has it’s own language. By making everything universal, it gives the consumer the reassurance that they are communicating with the same company. This goes for listing sites as well. Make sure if you are listed that your contact information is correct. I’m referring to sites like merchant circle, yelp, etc. Depending on the region, you may have different business listing sites consumers use.

Emotional Connection

No, I’m not going to get all mushy on you. But, there should be a reason people connect with your business online. Whether it be you share a funny joke, helpful tips or news updates, consumers want to hear what you have to say once they follow you. To get them to take action, you must connect with them emotionally. You can do this by humanizing your brand. Tell your story. Why did you get into this business? Who makes up your team? Why do you do what you do? As business owners, we all have different stories. And people love a good story. This doesn’t mean going into detail of why you are the best. Steer clear of ‘salesy’ posts….it’s not sales media, it’s SOCIAL media.


When I refer to messaging, I’m talking about the posts, the links, the graphics, the images you send out to the world on behalf of your business. This also includes direct messages and customer service, because there are entire generations who would rather send you a message on Facebook than call you. Just as each generation is different, so are target markets. So when thinking of posts to create or share you must keep your ideal client in mind. What types of information would THEY find interesting, helpful, funny or educational? This can also be links to articles of interest. If you are lucky enough to have a writer on staff, you can create blogs on your website and direct traffic from social media. That is the best case scenario, you want the consumer to move from social media back to you instead of an external site. Now, this isn’t always the case, we can’t all have a writer on staff. But you can use your website for material. Entire campaigns can be created using the content already on your site. Ideas like a series of posts going through and answering questions you get asked the most, a series of ‘did you know’ facts about your business, etc.

So, look for more to come on specific examples of content ideas and messaging for specific industries. But overall, keep it consistent, keep it fun and light, and tell your story. We all want to hear what you have to say. Each one of us has an experience, has had an obstacle to overcome and a story to tell. You can, in turn, help others by telling your story.